Privacy Policy

Last updated: 27 June 2026

This Privacy Policy explains how Two Ways Home collects, uses and protects personal information when you use our website, contact us, sign up to our mailing list, buy merchandise or tickets, or interact with us online.

For the purposes of this policy, “we”, “us” and “our” means Two Ways Home.

Contact details

Izmaluma Ltd. / Two Ways Home
Email: twowayshomemusic(at)gmail.com

What information we collect

We may collect the following types of personal information:

  • Your name

  • Your email address

  • Your phone number, if you provide it

  • Your postal address, if needed for merchandise, physical products or other deliveries

  • Details of any enquiry or message you send to us

  • Mailing list preferences

  • Booking enquiry details

  • Order, ticket or merchandise information, where applicable

  • Payment-related information, where applicable, although payment details are usually processed securely by third-party payment providers

  • Website usage data, such as pages visited, device type, browser type, approximate location and referral source

  • Analytics and advertising data collected through tools such as Google Analytics and Meta Pixel, where you have consented to this

We only collect personal information where it is necessary and relevant to our activities.

How we collect your information

We may collect information when you:

  • Visit our website

  • Complete a contact form

  • Sign up to our mailing list

  • Buy merchandise, tickets or other products

  • Make a booking enquiry

  • Email us directly

  • Interact with embedded content on our website, such as videos, music players, social media posts or ticketing widgets

  • Accept cookies, analytics or advertising technologies on our website

How we use your information

We may use your personal information for the following purposes.

To respond to enquiries

If you contact us through the website, by email or through a booking form, we will use your details to respond to your enquiry.

Lawful basis: legitimate interests, or contract where the enquiry relates to a potential booking, purchase or service.

To manage bookings and live performance enquiries

If you contact us about a live performance, private event, festival, interview, collaboration or other professional opportunity, we may use your information to discuss, arrange and manage that opportunity.

Lawful basis: contract, legitimate interests and, where required, legal obligation.

To send mailing list updates

If you sign up to our mailing list, we may send you updates about our music, live shows, releases, merchandise, videos, news, competitions and other Two Ways Home activity.

We will only send marketing emails where you have signed up to receive them, or where we are otherwise legally permitted to do so. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

Lawful basis: consent, or legitimate interests where legally permitted.

To process merchandise, ticket or product orders

If you buy merchandise, tickets or other products directly from us or through our website, we may use your information to process the order, arrange delivery, handle customer service and keep appropriate records.

Lawful basis: contract and legal obligation.

To improve our website

We use Google Analytics to help us understand how visitors use our website. This may include information such as which pages are visited, how people find the website, approximate location, device type, browser type and interactions with the site.

We use this information to understand our audience, improve our website and make our content more useful.

Lawful basis: consent, where analytics cookies or similar technologies are used.

To measure and improve our advertising

We use Meta Pixel to help us understand the effectiveness of our advertising, measure interactions with our website, and improve how we promote Two Ways Home shows, releases, merchandise and other activity on Meta platforms such as Facebook and Instagram.

Meta may use information collected through Meta Pixel in accordance with its own privacy and data policies.

Lawful basis: consent.

To comply with legal, tax and accounting obligations

We may keep certain records where required by law, for example invoices, accounting information or records relating to transactions.

Lawful basis: legal obligation.

Marketing communications

We will not sell your personal information.

We may use your contact details to send you Two Ways Home updates if you have signed up to receive them. You can opt out at any time.

We may occasionally promote shows, festivals, releases, collaborations, partners or third-party events where they are directly connected to Two Ways Home. We will not pass your personal information to third parties for their own marketing unless you have clearly agreed to this.

Cookies, analytics and tracking technologies

Our website uses cookies and similar technologies. These may include small text files, tracking pixels, scripts, tags and other technologies that store information on your device or access information from your device.

We use these technologies for the following purposes.

Essential website functions

Some technologies may be necessary for the website to work properly, keep the site secure, remember your privacy preferences, or provide basic website features.

These essential technologies are used because they are necessary for the operation of the website.

Google Analytics

We use Google Analytics to understand how people use our website. Google Analytics may collect information about your visit, including pages viewed, time spent on the site, links clicked, approximate location, browser type, device type and referral source.

This helps us understand what content people are interested in and how we can improve the website.

Meta Pixel

We use Meta Pixel to help us measure the effectiveness of our advertising and understand how visitors interact with our website after seeing or clicking on our content or adverts on Meta platforms such as Facebook and Instagram.

Meta Pixel may collect information about your visit and interactions with our website. Meta may use this information in accordance with its own privacy and data policies.

Consent

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies, including analytics and advertising technologies.

You can accept, reject or manage your cookie and tracking preferences through our cookie banner or cookie settings tool. You can change or withdraw your consent at any time by returning to the cookie settings on our website.

If you reject non-essential cookies or tracking technologies, the website should still work, but we may receive less information about how people use the site and our advertising may be less effective.

Third-party services

We may use trusted third-party services to operate our website and communicate with you. These may include:

  • Website hosting providers

  • Website builders or content management systems

  • Email marketing providers, such as Mailchimp and Squarespace.

  • Google Analytics

  • Meta Pixel

  • Payment providers, such as Stripe and PayPal

  • Ticketing providers, such as See Tickets, We Got Tickets, Eventbrite.

  • Embedded media providers, such as YouTube, Spotify, Instagram, Facebook, TikTok, Bandsintown or Songkick

These third parties may process your personal information on our behalf or as separate data controllers, depending on the service. Their use of your information will also be governed by their own privacy policies.

International transfers

Some of the services we use may process personal information outside the UK. Where this happens, we will take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information in line with UK data protection law.

How long we keep your information

We only keep personal information for as long as necessary.

As a general guide:

  • Mailing list data is kept until you unsubscribe or ask us to delete it.

  • Contact form and enquiry data is kept for as long as needed to respond to and manage the enquiry.

  • Booking-related information may be kept for as long as needed to manage the booking and maintain appropriate records.

  • Order, payment and accounting records may be kept for up to six years where required for tax, accounting or legal purposes.

  • Cookie, analytics and advertising data is kept according to the settings of the relevant provider and any consent preferences you have given.

We may delete or anonymise information when it is no longer needed.

How we protect your information

We are committed to keeping your information secure. We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no website, email system or online service can be guaranteed to be completely secure. Please take care when sending sensitive information online.

Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

  • Ask for a copy of the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Ask us to delete your personal information

  • Ask us to restrict how we use your information

  • Object to certain uses of your information

  • Withdraw consent, where we rely on consent

  • Ask for your information to be transferred to another provider, where applicable

To exercise any of these rights, please contact us at:

info(at)izmaluma.com

We may need to confirm your identity before responding to your request.

In most cases, we will not charge a fee for responding to your request.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, the UK regulator for data protection.

Links to other websites

Our website may contain links to other websites, platforms, ticketing pages, social media profiles, streaming services or third-party content. Once you leave our website, we are not responsible for how those websites collect, use or protect your information.

You should read the privacy policy of any third-party website you visit.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.